NB19 – OpenAI GPTs. Golden Eggs? Or Rotten Eggs?
https://youtu.be/vj6Mhzuom7w At their first-ever DevDay, OpenAI announced GPT-4 Turbo with a massive new context window, training data through April 2023, and more cost effective API calls. But the news that most marketers latched onto was the launch of GPTs – a new way for anyone to create a tailored version of ChatGPT to be more […]
NB18 – Picture This! The State of AI Image Generation
https://youtu.be/p7ouKuvKU5k This one’s for the photographers, the artists, the agency creative directors, the designers, and anyone who likes to dabble with visual creativity. We go deep into the rapidly evolving world of AI image generation. What might have seemed like a two-horse race between Midjourney and Stable Diffusion is now a four-horse (or more!) race […]
Making Marketing AI Fun with Adam Brotman and Andy Sack
A deep dive into AI creative crowdsourcing platform Hive3 In this special episode, Geoff Livingston interviews Forum3 co-CEOs Adam Brotman, of Starbucks and JCrew fame, and Andy Sack, a Satya Nadella advisor, about their new AI crowdsourcing platform Hive3. Hive3 aims to let brands run ‘creator content’ contests to source creative for marketing campaigns. AI-powered creators are encouraged to […]
Fact or Fiction? Making Sense of the AI Hype Machine
Every week offers a whirlwind of AI announcements fueling the hype wave. And last week was no different: from ChatGPT’s multimodal features to Amazon’s billion-dollar bet on Anthropic and everything in between. But let’s pump the brakes for a second. In today’s episode, Greg and Geoff digest some of last week’s big announcements — and […]
Mr. AI Goes to Washington (All About AI Regulation)
Episode 15 looks at the U.S. government’s efforts to regulate the AI industry. Marketing professionals will certainly want to pay close attention to the rapidly evolving landscape of AI regulation. Greg and Geoff begin by discussing last week’s U.S. Senate hearings that garnered plenty of media attention but resulted in no concrete action. Despite the […]
NB14 – 10 Barriers to Marketing AI Success
https://youtu.be/yOPDVC3kMmY In this packed and stacked episode, Greg and Geoff talk about 10 common barriers to marketing AI adoption. They analyze why these issues crop up, their causes, and how they become big problems. Where possible, the two offer their thoughts on some of the ways marketing leaders can overcome these obstacles and find success […]
NB13 – Generative AI’s Impact on Content Marketing
https://youtu.be/CjMU23gR0OY Before we dive in, we’re thrilled to announce that No Brainer has landed in the #6 spot on FeedSpot’s list of the Top 15 AI Marketing Podcasts. Thanks to everyone for your support! On to lucky Episode 13. This one’s for the Content Crusaders. Generative AI continues to impact the content marketing profession at all levels. […]
NB12 – Our Big MAICON 2023 Debrief
https://youtu.be/GIAn8kkEKko Anyone who follows the marketing AI scene knows MAICON — the Marketing AI Conference, hosted by Paul Roetzer’s Marketing Artificial Intelligence Institute. So, this year, Geoff decided to visit Cleveland, Ohio to check it out. In today’s episode, Geoff shares his perspectives on the event, the speakers, his key takeaways, and (of course) the […]
NB11 – Is OpenAI Losing Their Lead? Lawsuits! LLaMas!
OpenAI has been a recurring character on No Brainer, but we’ve resisted the urge to devote a full episode to the company and their blockbuster ChatGPT tool and GPT algorithms. Well folks, the time has finally come! This is our OpenAI episode. But it might not be what you were expecting. No fawning fan boy […]
NB10 – ChatGPT is Not a Marketing AI Use Case
https://youtu.be/8G3kzVAgAEY The marketing conversation about AI seems to be stuck in the land of “tools and tactics.” And more often than not, the tool is ChatGPT and the tactic is cranking out content. But there’s so much more to generative AI. And there’s an entire world of “traditional” predictive AI beyond today’s generative darlings. But […]
NB9 – Focusing In on AI Video
https://youtu.be/q5Zhz022nqY In today’s episode, Geoff and Greg zoom in on the rapidly evolving AI video space. The Black Mirror kicked off its sixth season with an episode called “Joan is Awful” which presented a dystopian view of a world of deep fakes, AI-generated content, and personalized entertainment taken to an extreme. Meanwhile, right here in […]
NB8 – Surviving the A.I.Pocalypse
https://youtu.be/DOcT8snA_vo We know! We know! We know! You’re getting tired of hearing about the existential threat of AI. We are too. But when hundreds of tech company executives and independent AI experts sign yet another open letter tying the advance of AI to the end of humanity, it’s a topic too big to ignore. That’s […]
NB7 – What Every Marketer Needs to Know About Implementing AI
https://youtu.be/UOBfi5FkQo8 Geoff Livingston and Greg Verdino are back for lucky Episode 7 — and it’s almost like two episodes in one. For today’s big topic, the guys delve into some must-know essentials for marketers who want to go beyond the hype and get real about implementing artificial intelligence inside their organization. They talk about objectives […]
NB6 – Will AI Take Your Job?
https://youtu.be/gTzMSln2uas While “The Godfather of Artificial Intelligence” turned AI doomer, Geoffrey Hinton, is on the media circuit warning that some future super-intelligence may eradicate humankind, Geoff and Greg set their sights on a near-term risk that’s on every marketer’s mind: Is generative AI coming for our jobs? In this “ripped from the headlines” episode, Greg […]
NB5 – You Can’t Spell Advertising Without A and I
https://youtu.be/yu4Q9ytm_Yc First things first: We’re pumped to announce that No Brainer is now part of the Marketing Podcast Network, the premier network of top-quality audio programming by marketers, for marketers. We’re looking forward to growing alongside 40 or so of our favorite marketing thought leaders — and we’re glad you’re taking the ride with us. And […]
NB4 – AI Ethics: Humans Strike Back
https://youtu.be/YCvI1soupow Today’s episode is packed with power as Geoff Livingston and Greg Verdino dive deep into AI ethics. With ChatGPT churning out fake news and Midjourney attempting to pump the brakes on deepfakes, it’s no wonder companies and countries are looking to rein in the use of generative AI. Geoff and Greg explore all of […]
NB3 – Adobe, ChatGPT Plugins & Getting Strategic About AI
In this episode of No Brainer, Geoff leads off with Adobe’s foray into the world of generative image-making with a proprietary model based on rights-cleared images. How does it stack up against Midjourney and the rest? With Adobe being the latest move by an incumbent technology company, the guys ponder how the market may shake […]
NB2 – GPT-4, Salesforce and Hubspot. Oh My!
The boys are back in town. This time on No Brainer, Greg and Geoff discuss OpenAI’s announcement of GPT-4. Geoff shares his take on moves by Salesforce and HubSpot to bake GPT into their popular CRMs, then the two discuss whether this will be a boon for salespeople or a bust for their target prospects. […]
