In today’s episode, Geoff and Greg zoom in on the rapidly evolving AI video space.
The Black Mirror kicked off its sixth season with an episode called “Joan is Awful” which presented a dystopian view of a world of deep fakes, AI-generated content, and personalized entertainment taken to an extreme. Meanwhile, right here in the real world, marketers are already experimenting with the first generation of generative AI video tools. So, if you’re looking to wrap your head around what’s happening, how to get started, and why use cases aren’t nearly as dystopian as the Black Mirror would have you believe, dive into this episode all about AI-powered video.
What to Listen For
- 00:00:00 Start
- 00:06:24 Black Mirror, Joan Is Awful
- 00:12:30 AI Can Be Your Video Production Co-Pilot
- 00:15:00 Some Practical AI Video Use Cases
- 00:17:00 Actors Licensing their Likeness and Voice to AI Companies
- 00:20:18 Video Rules the Web, Will AI Rule Video?
- 00:24:35 The Democratization of Video
- 00:30:28 Coca-Cola Masterpiece and AI Video for Pros
- 00:44:25 How We’re Using Video AI at No Brainer
- 00:49:15 A Sampling of AI-Powered Video Production Tools
- 00:56:00 Why Every Marketer Needs to Get Hands-On
- 00:59:04 Even More AI Video Tools
- 01:07:53 Today’s Brainer and No Brainer
Mentioned in This Episode
- Black Mirror “Joan Is Awful” Explained (via Mashable) – SPOILERS
- Ogilvy spearheads AI disclosure for influencer marketing
- 66% of business owners say video is their most effective form of content
- GenAI gaining momentum in video animation
- GenAI text-to-video market projected to reach $2B
- The Making of Coca-Cola’s “Masterpiece” video
- About IBM’s Watson-generated horror trailer, “Morgan”
- Intel FakeCatcher spots deepfakes with 96% accuracy
Video AI Tools
Tools We Use
- Synthesia.io for our avatar intro
- Riverside.fm for live recording and basic clean-up
- Descript for transcription and text-to-video editing
- Momento for identifying and creating social media clips
- Writer to create recaps and identify key takeaways in video
Other Tools We Discussed
As we mentioned in the show, this is just a sampling of the wide range of tools for different use cases — not a comprehensive review, and not an endorsement of any specific tool. We encourage everyone to do their own research, experiment, and determine what works best for your needs. Enjoy!
