Every week offers a whirlwind of AI announcements fueling the hype wave. And last week was no different: from ChatGPT’s multimodal features to Amazon’s billion-dollar bet on Anthropic and everything in between. But let’s pump the brakes for a second.
In today’s episode, Greg and Geoff digest some of last week’s big announcements — and warn marketers (and AI enthusiasts in general), let’s not forget to question the narrative. How much of what Big AI announces is real innovation, and how much is just hype amplified by media and influencers? It’s like a flashback to the dot-com era, where every press release was treated like the gospel.
And here’s the kicker: We’re in uncharted waters. Journalism has taken a hit, and influencers are filling the void with quick takes and retweets that only amplify press releases. The result? A public that’s easier to sway and a hype cycle that’s even wilder than before. This podcast analyzes this trend using some of the bigger stories from last week to explore the line between noise and signal in the AI hype cycle.
What to Listen For
(Time stamps based on the audio program; timings for the video show may vary)
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00:00 Intro
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08:45 On the AI Hype Cycle
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27:16 OpenAI says ChatGPT can now “see, hear, and speak,” but can it?
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41:03 Seed round superstar Mistral AI releases its first open model
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47:29 Amazon’s strategic “not $4B” investment in Anthropic
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54:28 Meta announces AI for play, not productivity, with GenAI social chatbots
Episode Links and Resources
- OpenAI announces multimodal ChatGPT
- Mistral AI releases its first open model but tech critics have noted that it’s “unmoderated,”undeletable,” and prone to spewing inappropriate content
- Amazon invests “up to $4B” in Anthropic
- Amazon quietly unveils generative AI tools for AWS business customers
- Meta announces its plans for social celebrity chatbots on its popular messaging apps and Instagram
