We know! We know! We know!
You’re getting tired of hearing about the existential threat of AI. We are too. But when hundreds of tech company executives and independent AI experts sign yet another open letter tying the advance of AI to the end of humanity, it’s a topic too big to ignore. That’s not to say we believe there’s an imminent threat of mass annihilation. But we do think it’s crucial for marketers to understand what’s really going on with the “risk and regulation” narrative Sam Altman and others are spinning because its driving FUD, FOMO, conversation, and confusion among both companies and consumers.
So, bear with us as we get all this talk of an A.I.pocalypse out of our systems — and get into a conversation about some of the things brands can do to go from AI doom to boom.
What to Listen For
- 00:00 Start
- 05:08 Adobe Rolls Out Firefly and It’s, Eh, OK
- 09:25 A Military AI Drone Killed Its Human Operator – Except It Didn’t
- 16:18 Tech Bros Go All-In on AI Doomerism
- 18:18 The White House Enters the Conversation
- 19:25 Is ChatGPT Turning Writers into Dog Walkers?
- 25:02 The A.I.pocalypse and Regulation Roadshow Are Just Marketing Hype
- 39:39 How Brands Can Survive the A.I.pocalypse Hype Cycle
- 53:44 Brainer and No Brainer (Our Key Takeaways)
Resources
- Adobe has been rolling out its Firefly generative AI toolset for Creative Cloud users, including a cool but not quite ready for primetime “generative fill” feature that allows image-makers to prompt entire scenes into existence.
- A Vice story about a rogue military drone turned out to be BS instead of AI.
- Hundreds of tech execs and AI experts sign a 22-word Center for AI Safety open letter that warns of existential risks.
- President Biden echoes concerns that AI could overtake human thinking, while conceding that it also presents big opportunities.
- WaPo profiles writers who say they’ve lost their jobs to ChatGPT.
- And if you’ve made it this far, why not check out our buds at the Marketing Podcast Network.
