First things first: We’re pumped to announce that No Brainer is now part of the Marketing Podcast Network, the premier network of top-quality audio programming by marketers, for marketers. We’re looking forward to growing alongside 40 or so of our favorite marketing thought leaders — and we’re glad you’re taking the ride with us.
And so, without further adieu…
In today’s power-packed episode, Greg Verdino and Geoff Livingston rant about “X” — Elon Musk’s entry into the generative AI race — just weeks after he signed the controversial “AI pause letter” that called for a six-month moratorium on training advanced large language models. What are his plans for his so-called TruthGPT? Will he build an LLM that’s trained on tweets? And could X become the “everything app” we never even knew we needed?
Then, Greg and Geoff switch gears to talk about the implications of AI in ad world. Inspired by a great article at FastCompany.com, Greg shares some real (and potential) ways that the big advertising agencies are integrating generative AI into their creative workflows. Geoff talks the truth about the long-term love affair between advertising and AI. And the guys ponder whether agencies will rise to the challenge and become indispensable AI advisors to big brands… or sink to the depths of pointless hype (as many did with Web3 and the metaverse in 2022.)
What To Listen For
- 00:00 Start
- 02:44 Holla: No Brainer is part of the Marketing Podcast Network
- 04:22 Elon Musk announces X.ai
- 10:15 TruthGPT: An LLM trained on tweets?
- 14;18 X is Elon Musk’s “Everything App”
- 18:04 Amazon’s enterprise-grade AI announcement
- 24:23 Ad world approaches to AI
- 26:00 Fast Company looks at some practical ad agency AI plays
- 33:55 Ad world has been awash in AI for years
- 37:35 Is our “Bladerunner” moment around the corner?
- 39:36 A strategic role for agencies as AI advisors to brands
- 46:27 Today’s “Brainer” and “No Brainer”
Episode Links and Resources
- Just weeks after calling for an AI pause, Elon Musk announces his own generative AI startup.
- More: Musk buys GPUs and was already building a large language model based on Twitter data. So, is Musk’s s0-called TruthGPT chatbot going to be trained on tweets? Umm…
- Meanwhile, Amazon has announced Bedrock: a multi-model AI solution that runs on AWS and is built for the enterprise.
- Check out Jeff Beer’s Fast Company article about how some big advertising agencies are embracing AI.
- And how about a bit o’ Bladerunner 2049?
