At their first-ever DevDay, OpenAI announced GPT-4 Turbo with a massive new context window, training data through April 2023, and more cost effective API calls. But the news that most marketers latched onto was the launch of GPTs – a new way for anyone to create a tailored version of ChatGPT to be more helpful in their daily life, at specific tasks, at work, or at home. And then share that creation with others on ChatGPT paid plans (and eventually through a GPT store).
With a week or so of thinking and tinkering, Greg and Geoff offer up their take on whether GPTs live up to the hype, what it’s like to build them, where they fit into the larger AI story, and what they mean for marketers.
What to Listen For
(Time stamps based on the audio program; the exact timings for the video show may vary.)
00:00 Start
10:40 What are GPTs? And why should we care?
20:41 Is this Open AI’s App Store moment?
36:43 The Low-Code, No-Code Future
49:01 The End of Shrink-Wrapped AI Apps?
54:17 Brainer/No Brainer
Episode Links and Resources
- Elon Musk’s X.ai announced Grok and Kai-Fu Lee’s 01.AI released their first open source LLM.
- Get the scoop on everything OpenAI announced at their first-ever developer day.
- Learn all about GPTs.
- On ChatGPT Plus? Check out Geoff’s Instagram Caption Builder and learn a second language with Greg’s Language Buddy.
- With GPTs, did OpenAI just kill off thousands of startups that have built their entire business around “wrapping” GPT-4?
- Bill Gates on the future of AI agents.
- HubSpot co-founder Darmesh Shah also thinks agents are the future of AI.
