NB30 – Addressing the AI Hallucination Problem
Special guest Eyelevel.ai CEO Neil Katz joins Geoff and Greg to discuss generative AI’s hallucination problem. Large language models’ (LLMs’) propensity to hallucinate in their answers represents one of the biggest barriers to enterprise adoption. Eyelevel boasts a 95% accuracy on private instance responses by using its APIs and tools to prepare proprietary data for […]
NB29: On the Front Line of AI Implementation
https://youtu.be/vBUiDrRVN2o On today’s episode of No Brainer, Geoff Livingston and Greg Verdino chat with Steven Freidkin, Founder and CEO of Ntiva. Ntiva offers a full range of IT managed services to growing businesses. It’s no surprise that they’re implementing AI internally and fielding plenty of calls from clients about everything from Microsoft Copilot to more […]
NB28: AI Mailbag! Fake Selfies, AI Education & Ethics Again?
In this episode, Greg and Geoff answer listener questions from Lisa Nirell, Phil Gerbyshak, last week’s guest Paul Chaney, and TikTok commenters in an open-mic mailbag format. They discuss the challenges of educating organizations on AI integration, emphasizing the importance of alignment, change management, and training. They explore why people prefer fake AI-generated images of themselves and the […]
NB27: Marketing, AI & Ethics with Paul Chaney
https://youtu.be/UUmwhwjmbUU On this episode of No Brainer, Greg and Geoff are joined by Paul Chaney. Paul is the editor of the AI Marketing Ethics Digest — a newsletter that explores the intersection between marketing and (you guessed it) ethical AI. Paul is a digital marketing veteran who was drawn to the subject of responsible and […]
NB26 – AI Hype is Dead. Long Live AI!
Yahoo! Finance found that executives are only half as likely to mention AI on their earnings calls. Research from BCG found that enterprises aren’t as enthusiastic as they used to be about generative AI. Even Sequoia Capital — a major investor in AI startups — has argued that the majority of AI tech companies are […]
The End of Third-Party Cookies: Is AI the Answer?
https://youtu.be/b4ltHfWHuQU In today’s podcast, the conversation centers around Google’s deprecation of third-party browser cookies, its impact on marketers, and whether AI might be part of the plan for moving digital marketing forward. Greg Verdino and Geoff Livingston discuss the importance of first-party data, the challenges of unifying data, the role of AI and machine learning […]
AI Brand Fakes
https://youtu.be/VS96eUiuqvc Taylor Swift is taking over the world… Fake Taylor Swift is taking over the Internet (and hawking Le Creuset pot and pans). In this episode of No Brainer, Greg and Geoff explore the effects of AI-generated deep fakes, misinformation, and disinformation on brands. In the second part of the show, the guys flip the […]
NB23: CES AI Takeaways for Marketers
Last week was the biggest technology trade show in North America, the Consumer Electronics Show (CES). Predictably, AI was one of the major themes of the show. A wide range of companies announced product integrations with large language models like GPT. Show-goers saw smart cars from Volkswagen, Mercedes and BMW, smart glasses, e-bikes, robots (of […]
NB22 – 2024 AI Predictions with Jeremiah Owyang
https://youtu.be/WbtZDC8yrkY It’s our big year-end blow-out! For this episode, we’re joined by AI expert extraordinaire, Jeremiah Owyang, as we each make three bold predictions for AI in 2024. Anyone who knows Jeremiah knows that he’s made a career out of being a step or two ahead of just about everyone else when it comes to […]
NB21 – 2023 AI Year in Review
https://youtu.be/ZNmR-hT0NZU A year! That’s right — it’s been a full year since ChatGPT came onto the scene and sent the world into a tizzy over generative AI. To celebrate the occasion and because 2023 is winding down, we’re taking a look back at the “Year of AI.” What trends, tech, big news, and boo-boos caught […]
NB20 – Sam Altman Out?
Around mid-day on Friday, November 17, Sam Altman — the high-profile CEO of OpenAI — was fired without notice by the organization’s non-profit b0ard. CTO Mira Murati was elevated to interim CEO, president Greg Brockman lost his own board seat and subsequently quit, and several senior AI researchers resigned too. Word on the street is […]
NB19 – OpenAI GPTs. Golden Eggs? Or Rotten Eggs?
https://youtu.be/vj6Mhzuom7w At their first-ever DevDay, OpenAI announced GPT-4 Turbo with a massive new context window, training data through April 2023, and more cost effective API calls. But the news that most marketers latched onto was the launch of GPTs – a new way for anyone to create a tailored version of ChatGPT to be more […]
NB18 – Picture This! The State of AI Image Generation
https://youtu.be/p7ouKuvKU5k This one’s for the photographers, the artists, the agency creative directors, the designers, and anyone who likes to dabble with visual creativity. We go deep into the rapidly evolving world of AI image generation. What might have seemed like a two-horse race between Midjourney and Stable Diffusion is now a four-horse (or more!) race […]
Making Marketing AI Fun with Adam Brotman and Andy Sack
A deep dive into AI creative crowdsourcing platform Hive3 In this special episode, Geoff Livingston interviews Forum3 co-CEOs Adam Brotman, of Starbucks and JCrew fame, and Andy Sack, a Satya Nadella advisor, about their new AI crowdsourcing platform Hive3. Hive3 aims to let brands run ‘creator content’ contests to source creative for marketing campaigns. AI-powered creators are encouraged to […]
Fact or Fiction? Making Sense of the AI Hype Machine
Every week offers a whirlwind of AI announcements fueling the hype wave. And last week was no different: from ChatGPT’s multimodal features to Amazon’s billion-dollar bet on Anthropic and everything in between. But let’s pump the brakes for a second. In today’s episode, Greg and Geoff digest some of last week’s big announcements — and […]
Mr. AI Goes to Washington (All About AI Regulation)
Episode 15 looks at the U.S. government’s efforts to regulate the AI industry. Marketing professionals will certainly want to pay close attention to the rapidly evolving landscape of AI regulation. Greg and Geoff begin by discussing last week’s U.S. Senate hearings that garnered plenty of media attention but resulted in no concrete action. Despite the […]
NB14 – 10 Barriers to Marketing AI Success
https://youtu.be/yOPDVC3kMmY In this packed and stacked episode, Greg and Geoff talk about 10 common barriers to marketing AI adoption. They analyze why these issues crop up, their causes, and how they become big problems. Where possible, the two offer their thoughts on some of the ways marketing leaders can overcome these obstacles and find success […]
NB13 – Generative AI’s Impact on Content Marketing
https://youtu.be/CjMU23gR0OY Before we dive in, we’re thrilled to announce that No Brainer has landed in the #6 spot on FeedSpot’s list of the Top 15 AI Marketing Podcasts. Thanks to everyone for your support! On to lucky Episode 13. This one’s for the Content Crusaders. Generative AI continues to impact the content marketing profession at all levels. […]
