In today’s podcast, the conversation centers around Google’s deprecation of third-party browser cookies, its impact on marketers, and whether AI might be part of the plan for moving digital marketing forward. Greg Verdino and Geoff Livingston discuss the importance of first-party data, the challenges of unifying data, the role of AI and machine learning in data cleaning and personalization, and — of course — the need for a strategic approach to data, marketing, and AI.
What to Watch and Listen For
(Time stamps based on the ad-supported version of this program. YouTube times vary.)
- 00:00 Introduction and Setting the Stage
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09:00 How Google’s Deprecation of Third-Party Cookies Impacts Marketer
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20:00 The Importance of First-Party Data and the Challenges of Unifying Data
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33:30 The Role of AI and ML in a Post-Cookie Marketing Environment
- 42:00 AI Depends on Strategy and Strategy Depends on Data
