NB37 – ChatGPT is the Excel Spreadsheet of Generative AI
https://youtu.be/HGx_l3A3p2E In this episode of No Brainer, Geoff is joined by successful serial entrepreneur Andre Yee, Founder and CEO of Tiga AI. They have a great conversation about the future of AI and its impact on sales and marketing. Andre brought his wisdom, offering insights like, “ChatGPT is the Excel spreadsheet of generative AI.” ChatGPT […]
NB36 – Separating AI Hype From Hope. An AI KnowHow Podcast Takeover
https://youtu.be/huKRHYcogCA In this special episode, the AI Knowhow podcast team – Knownwell CEO David DeWolf, CMO Courtney Baker, CPO Mohan Rao, and CSO Peter Buer — take over the No Brainer podcast to dive into how to decipher AI hype and (perhaps) overambitious hope. Is AI poised to solve all of humanity’s problems? Or are […]
NB35 – The Human Touch with AI
In this conversation, Geoff Livingston interviews Liza Adams, a CMO known for her expertise in AI. They discuss the importance of trust and authenticity in AI, the challenges of implementing AI responsibly, and the potential for AI to enhance human connection. Liza and Geoff touch on the rise of PR, the importance of creating personalized and […]
Getting to know the CognitivePath AI Maturity Model
https://youtu.be/FX0AKci9mGw On today’s No Brainer, Greg and Geoff serve up a power-packed two-topic episode. In the first half, they dig into the AI Maturity Model they just released at their AI consultancy CognitivePath. Incorporating inputs from 100+ enterprise AI decision-makers, the maturity model lays out five stages and seven paths to take any organization from […]
NB33 – AI Mythbusters. No, You’re Not Behind (Yet!)
https://youtu.be/mpThCqLjabM On today’s episode, Greg is joined by Jennifer Ives — a seasoned leader working at the intersection of business and technology, an in-demand AI advisor to C-suite executives, and all-around big thinker. Together, Jennifer and Greg set out to bust some AI myths. Is your organization really falling behind? Is everyone else already using […]
The “Guilded” Age of Marketing AI
https://youtu.be/kq3onm7wrXY In today’s episode, AI Marketers Guild (AIMG) founder and fractional CMO David Berkowitz joins Greg Verdino and Geoff Livingston for a wide-ranging discussion about the state of AI in marketing. The show kicks off with David’s summary of key findings from AIMG’s recent Q1 2024 marketing AI trends report. From there, they dive into […]
NB31 – Striking the Balance Between Creativity, Relationships & AI
https://youtu.be/9h1c-wHQX3Q Knownwell CMO Courtney Baker joins Greg and Geoff to discuss the role of AI in marketing and professional services. The three discuss the importance of leveraging AI to enhance professional services companies’ capabilities and relationships. Courtney emphasizes the value of relationship data in professional services and how AI can help organizations gain actionable intelligence to […]
NB30 – Addressing the AI Hallucination Problem
Special guest Eyelevel.ai CEO Neil Katz joins Geoff and Greg to discuss generative AI’s hallucination problem. Large language models’ (LLMs’) propensity to hallucinate in their answers represents one of the biggest barriers to enterprise adoption. Eyelevel boasts a 95% accuracy on private instance responses by using its APIs and tools to prepare proprietary data for […]
NB29: On the Front Line of AI Implementation
https://youtu.be/vBUiDrRVN2o On today’s episode of No Brainer, Geoff Livingston and Greg Verdino chat with Steven Freidkin, Founder and CEO of Ntiva. Ntiva offers a full range of IT managed services to growing businesses. It’s no surprise that they’re implementing AI internally and fielding plenty of calls from clients about everything from Microsoft Copilot to more […]
NB28: AI Mailbag! Fake Selfies, AI Education & Ethics Again?
In this episode, Greg and Geoff answer listener questions from Lisa Nirell, Phil Gerbyshak, last week’s guest Paul Chaney, and TikTok commenters in an open-mic mailbag format. They discuss the challenges of educating organizations on AI integration, emphasizing the importance of alignment, change management, and training. They explore why people prefer fake AI-generated images of themselves and the […]
NB27: Marketing, AI & Ethics with Paul Chaney
https://youtu.be/UUmwhwjmbUU On this episode of No Brainer, Greg and Geoff are joined by Paul Chaney. Paul is the editor of the AI Marketing Ethics Digest — a newsletter that explores the intersection between marketing and (you guessed it) ethical AI. Paul is a digital marketing veteran who was drawn to the subject of responsible and […]
NB26 – AI Hype is Dead. Long Live AI!
Yahoo! Finance found that executives are only half as likely to mention AI on their earnings calls. Research from BCG found that enterprises aren’t as enthusiastic as they used to be about generative AI. Even Sequoia Capital — a major investor in AI startups — has argued that the majority of AI tech companies are […]
The End of Third-Party Cookies: Is AI the Answer?
https://youtu.be/b4ltHfWHuQU In today’s podcast, the conversation centers around Google’s deprecation of third-party browser cookies, its impact on marketers, and whether AI might be part of the plan for moving digital marketing forward. Greg Verdino and Geoff Livingston discuss the importance of first-party data, the challenges of unifying data, the role of AI and machine learning […]
AI Brand Fakes
https://youtu.be/VS96eUiuqvc Taylor Swift is taking over the world… Fake Taylor Swift is taking over the Internet (and hawking Le Creuset pot and pans). In this episode of No Brainer, Greg and Geoff explore the effects of AI-generated deep fakes, misinformation, and disinformation on brands. In the second part of the show, the guys flip the […]
NB23: CES AI Takeaways for Marketers
Last week was the biggest technology trade show in North America, the Consumer Electronics Show (CES). Predictably, AI was one of the major themes of the show. A wide range of companies announced product integrations with large language models like GPT. Show-goers saw smart cars from Volkswagen, Mercedes and BMW, smart glasses, e-bikes, robots (of […]
NB22 – 2024 AI Predictions with Jeremiah Owyang
https://youtu.be/WbtZDC8yrkY It’s our big year-end blow-out! For this episode, we’re joined by AI expert extraordinaire, Jeremiah Owyang, as we each make three bold predictions for AI in 2024. Anyone who knows Jeremiah knows that he’s made a career out of being a step or two ahead of just about everyone else when it comes to […]
NB21 – 2023 AI Year in Review
https://youtu.be/ZNmR-hT0NZU A year! That’s right — it’s been a full year since ChatGPT came onto the scene and sent the world into a tizzy over generative AI. To celebrate the occasion and because 2023 is winding down, we’re taking a look back at the “Year of AI.” What trends, tech, big news, and boo-boos caught […]
NB20 – Sam Altman Out?
Around mid-day on Friday, November 17, Sam Altman — the high-profile CEO of OpenAI — was fired without notice by the organization’s non-profit b0ard. CTO Mira Murati was elevated to interim CEO, president Greg Brockman lost his own board seat and subsequently quit, and several senior AI researchers resigned too. Word on the street is […]
