Today’s episode is packed with power as Geoff Livingston and Greg Verdino dive deep into AI ethics. With ChatGPT churning out fake news and Midjourney attempting to pump the brakes on deepfakes, it’s no wonder companies and countries are looking to rein in the use of generative AI.
Geoff and Greg explore all of this and more, as they ponder whether humans are striking back against runaway AI productization. Geoff shares his thoughts on the seven essential elements for corporate responsible AI policy, the guys discuss some practical ways to keep AI from going off the rails (and taking your brand reputation with it) and tackle some tough questions that were submitted in advance by show listeners. (Psst… Want to suggest a topic or have your question answered? Email your ideas to hello@nobrainerpodcast.com.)
The show wraps with some thoughts on why it’s important to involve your employees in your AI ethics decisions, and even more important to understand what your consumers expect when it comes to how your brand uses AI in your marketing programs.
A Quick Note: We’d like to think we offer a reasonably professional podcast (ahem), so we want to give you a heads-up that we had some minor audio issues during today’s show. It’s certainly listenable and the content more than makes up for it (if we don’t say so ourselves).
What To Listen For
- 00:00 Intro
- 03:32 ChatGPT “lies” about law professor Jonathan Turley
- 06:10 The Guardian’s fake facts op ed
- 08:34 Six-month AI “pause” and the real risks
- 10:43 Companies and countries pushing back on AI
- 16:13 Overestimating (and overselling) ChatGPT’s capabilities
- 18:10 Midjourney cracks down on deep fakes
- 23:00 Preventing ChatGPT from spewing bad info (Listener question)
- 27:33 AI writing and tone of voice (Listener question)
- 28:57 Human + AI hybrid workflows (Listener question)
- 32:29 How VERDINO incorporates AI into workflows
- 34:07 Best practices for responsible AI content creation
- 35:29 Don’t feed proprietary info into public GPTs
- 37:41 Why Bloomberg’s proprietary GPT is the future
- 40:41 The time Geoff met Charles Barkley at SXSW
- 41:30 Educating Gen Z on ethical use of AI (Listener question)
- 46:20 Seven components of a corporate responsible AI policy
- 54:00 Involving employees in AI ethics policymaking
- 55:23 Dentsu report on consumer attitudes and adoption
Episode Links and Resources
- The Washington Post on the strange case of ChatGPT accusing a lawyer of harassment (and naming the Washington Post as its source!)
- Greg writes about these examples and more in a post about untrustworthy chatbots.
- Microsoft lays off the ethical AI team responsible for ensuring the company’s policies are reflecting in its products.
- The Biden administration drafts guidelines for United States AI Bill of Rights that will help protect citizens from abuses and misuses.
- Dentsu Consumer Navigator’s 2023 Generative AI report looks at consumer attitudes and adoption trends. Too much math, won’t read? Mediapost has a great summary of the findings.
