In this episode of No Brainer, Geoff leads off with Adobe’s foray into the world of generative image-making with a proprietary model based on rights-cleared images. How does it stack up against Midjourney and the rest?
With Adobe being the latest move by an incumbent technology company, the guys ponder how the market may shake out between Big Tech and a crowded AI startup scene, leading into a deeper conversation about why marketers need to move beyond AI tools and tactics to make strategic decisions about the right AI stack and the best AI use cases that deliver real benefits for their organization.
Next, Greg talks about ChatGPT PlugIns, which he sees as OpenAI’s ‘App Store Moment.’ Find out why, then listen as the boys discuss the implications for the future of search marketing, content marketing, the media industry, and brands. Will every brand need to build a custom Plugin to remain relevant to consumers?
Finally, Geoff returns to the importance of strategic thinking for this week’s Brainer (key takeaway) and Greg’s No Brainer (tip or trick) highlights some LLMs (beyond ChatGPT) that you can try today.
What to Watch For
- 00:00 Intro
- 00:28 Welcome to the pod
- 01:03 Adobe unveils generative AI
- 09:51 Incumbents vs startups: Who will win?
- 15:58 Marketers: Get Serious about strategy
- 27:08 ChatGPT Plugins: An “App Store Moment”
- 31:35 What Plugins mean for media and marketers
- 41:55 Brainer: Going from “ooh shiny” to strategy
- 43:05 No Brainer: Check out Bard and Poe
- 47:07 Wrap up
