Geoff Livingston and Greg Verdino are back for lucky Episode 7 — and it’s almost like two episodes in one.
For today’s big topic, the guys delve into some must-know essentials for marketers who want to go beyond the hype and get real about implementing artificial intelligence inside their organization. They talk about objectives and strategy, use cases and governance, human agency, and why trust sits at the center of any successful AI implementation. This alone is worth the price of admission.
But there’s so much happening in AI that before they even get to the main topic, Geoff and Greg sprint through Sam Altman’s so-called plea for regulation, Buzzfeed’s plans for content automation, the growing “content farm” crisis, DragGAN, IBM’s WatsonX, ServiceNow’s move to embed LLMs in the IT department, and more.
So, if you’re looking to get up to speed on the latest AI news, you can listen from the top. If you’ve heard it all and are ready to roll up your sleeves, start around the 40-minute mark. And as always, you can use the chapter markers to bounce around and find whatever you’re looking for.
What to Listen For
- 00:00:00 Let’s Roll
- 00:05:29 Mr. Altman Goes to Washington
- 00:10:35 Buzzfeed and the New Content Wild West
- 00:17:19 NewsGuard Identifies 125+ AI-Generated “Content Farms”
- 00:25:00 DragGAN and the Tyranny of the Perfect Picture
- 00:31:25 Buddhists and Businesses Make Strange Bedfellows
- 00:41:22 Enterprise AI Implementation Challenges
- 00:46:00 IBM Puts Governance at the Center of watsonx
- 00:49:04 ServiceNow Introduces LLMs for IT Support
- 00:50:50 Smart AI Solutions Start with Strategy
- 00:52:49 Defining Use Cases: Automation and Innovation
- 00:56:18 Getting Into Data Governance
- 01:09:57 Trust is Central to AI Implementations
- 01:11:58 Brainer: What’s Your Use Case?
- 01:13:21 No Brainer: Get Ready for the Crap Content Tsunami
Resources
- Be sure to check out our podcast family and friends on the Marketing Podcast Network, home to 50+ top-notch shows by marketers, for marketers. Are you a marketer? Check out our advertisers. Are you trying to reach marketers? Learn about MPN advertising opportunities.
- This week, Sam Altman “begged” Congress to regulate AI. The press went ga-ga but something smells fishy.
- Buzzfeed’s Jonah Peretti confessed that he intends to replace writers with AI as he shifts the site’s model from content to “curation.”
- Media watchdog NewsGuard issued a report about 125+ AI-generated “content farms” that publish dreck without any human editorial oversight in a play to attract programmatic ad dollars from unsuspecting advertisers.
- A new AI photo editing tool — DragGAN (groan) — perfects photos with a point and a click.
- TechTarget reported on the complexities of enterprise-ready AI implementations.
- IBM got back in the game with WatsonX, putting an emphasis on governance.
- ServiceNow announced AI solutions for IT departments.
