NB13 – Generative AI’s Impact on Content Marketing

Before we dive in, we’re thrilled to announce that No Brainer has landed in the #6 spot on FeedSpot’s list of the Top 15 AI Marketing Podcasts. Thanks to everyone for your support!

On to lucky Episode 13. This one’s for the Content Crusaders.

Generative AI continues to impact the content marketing profession at all levels. This week’s episode looks at two larger dynamic trends: 1) How OpenAI’s recent web crawling move and plugin marketplace speak to the value of content; and 2) Content Marketing Institute’s recent state of the industry survey which reveals how marketers are or aren’t adopting AI.

In the first half of the show, Geoff and Greg discuss Open AI’s GPTbot, a web crawler that collects public site data to train its algorithms. This move is significant for content providers, as it represents a shift in how content is valued as data, but what does it mean for marketers?

Then Greg and Geoff discuss ChatGPT plugins, which offer a way for brands to integrate their content and even e-commerce platforms directly into the chatbox, enhancing the user experience and putting your brand (and its valuable content) at consumers’ fingertips.

Finally, Greg and Geoff talk through a recent state-of-the-industry study by the Content Marketing Institute (CMI) that highlights the growing influence of Gen AI on content marketing. The report reveals that a significant number of content marketers are using AI tools for brainstorming, keyword research, and even content creation. However, there’s also a palpable concern among these professionals about AI’s impact on their careers.

What to Listen For

• 00:00:00 Start

• 00:03:40 What’s up with OpenAI’s GPTbot?

• 00:15:45 The good: Some brands may see GPTbot training as an opportunity

• 00:21:50 The bad: GPTbot steals content and kills content business models

• 00:30:50 The ugly: GPT further muddying internet content

• 00:34:00 ChatGPT plugins: Are you missing out on a key content opportunity

• 00:41:45 Digging into Content Marketing Institute’s 2024 Career & Salary Outlook

• 00:48:45 Content marketers wrestle with AI’s impact

• 01:00:30  Brainer and No Brainer episode takeaways

Episode Links and Resources

• FeedSpot’s Top 10 AI Marketing Podcasts, right here.

• Get the scoop on OpenAI’s GPTbot web scraper and learn how the NY Times is responding to what they see as a threat to their IP and business model.

• If NY Times sues OpenAI, will the LLM leader be forced to wipe GPT and start over? 

• Plus, be sure to check out Geoff’s post on Medium for a full rundown of the good, bad and ugly we discussed during the episode.

• As Greg wrote back in March, PlugIns might be ChatGPT’s “App Store moment.” Five months later, are brands sleeping on this unique opportunity to get their content (and commerce) in front of the most active among ChatGPT’s 170 million users?

• Interested in knowing more about what it takes to plug into ChatGPT? Check out OpenAI’s documentation.

• And read all about it! Download Content Marketing Institute’s new Career & Salary Outlook for 2024 to check out the findings for yourself.