In the premier episode of No Brainer, Greg and Geoff discuss Fiat and Kia adopting ChatGPT for showroom and user support, respectively. They discuss what they like about each use case and touch on AI ethics.
Then they dive into a new tool – PRprophet.ai – that has the potential to reshape media relations and challenge the typical PR agency’s model. Discussions include a long-term view on all agencies’ models and the need to move away from hourly billable rates as AI-augmented workflows aim to reduce the time it takes to get work done.
The two wrap up with a discussion of Noah Brier’s AI marketing tech stack map, which gives marketers a useful sense of just how diverse the generative AI landscape has already become.
What to Listen For
(Time stamps based on the audio program; the exact timings for the video show may vary)
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- 00:00 Intro
- 00:29 Welcome to the pod
- 01:58 What the No Brainer podcast is all about
- 05:15 Fiat and Kia turns ChatGPT into a car salesperson
- 16:56 PRprophet.ai and the future of agencies
- 32:42 This episode’s “No Brainer”
- 37:08 This episode’s “Brainer”
