In this episode of ‘No Brainer,’ hosts Greg Verdino and Geoff Livingston dive into the critical issue of misinformation and disinformation in the digital age with entrepreneur and disinformation expert Britt Bischoff. They discuss the rapid evolution of AI and its impact on information integrity, defining key terms such as misinformation, disinformation, and malinformation.
Britt, who has an extensive background combatting AI disinformation, shares insights on the role of algorithms in shaping public narratives, the challenges of combating false information, and the importance of media literacy. Britt, Geoff, and Greg also discuss the economic and reputational risks for brands in this landscape, and touch on new Texas legislation aimed at increasing transparency about bot accounts.
Major talking points include:
- The distinction between misinformation (false information shared without harmful intent) and disinformation (deliberately deceptive information shared to mislead or manipulate).
- The role of AI in accelerating the spread of misinformation and disinformation, making it faster and cheaper to create false content at scale.
- How search engines and AI search tools are being used by people trying to understand current events but can inadvertently reinforce misinformation.
- The strategic use of disinformation by political actors and how Project 2025 serves as a blueprint for manipulating public knowledge.
- How brands and organizations can become targets of narrative attacks based on misinformation, as exemplified by the Girl Scouts cookie controversy.
- Strategies brands can use to defend against misinformation attacks, including monitoring, internal audits, and AI simulations for response planning.
- Texas’s new Bot Transparency legislation aimed at requiring disclosure of automated accounts that spread misinformation.
- The role of media platforms in amplifying sensationalized content and how this creates algorithmic narratives that shape public perception.
Chapters
- 03:09 Understanding Misinformation and Disinformation
- 05:27 The Impact of AI on Information Warfare
- 09:09 Strategies to Combat Disinformation
- 23:27 The Role of Brands in the Disinformation Ecosystem
- 33:50 Texas Bot Regulation and Its Implications
Where to Find Britt
- LinkedIn: https://www.linkedin.com/in/brittbischoff/
- Britt Bischoff Strategies: https://brittbischoff.com/
- Encyclopedia Britt(annica): https://brittannica.substack.com/
